Opus 2026-039: KISS

In case you’ve never seen that before, it’s an acronym for “Keep it simple, stupid” or “Keep it short, stupid”, or “Keep it short and simple.”  Take your choice.

Years ago when the United States was going through a tough time, FDR instituted something called fireside chats.  There was no TV.  There was obviously no Internet, but there was radio.  He made use of radio to communicate with the American people.  My proposal is “Orange Man Bad” (OMB) institute a similar weekly broadcast.

It should be at least a half hour and Trump should work at keeping himself from being repetitive like he often is.  He’d needs to act like he’s answering belligerent reporters, instead of talking to a massive crowd of supporters.  It should be scripted to take maybe 20 minutes and then the last 10 minutes answer questions that have been sent in . He could have those questions filtered by a couple of people who could read all of them and look for common concerns.  This would be answered off the cuff and should also be kept brief.

I would suggest to keep the spirit of spontaneity and human touch that it be understood that if he happens to get to the studio 10 minutes before scheduled, that he would start answering questions then and at the appropriate time switch over to his broadcast.

The topic needs to be more detailed answers.  For instance, the economy, people don’t feel that things are going well, but all of the data says it is.  We know the price of gas is down and the price of eggs has declined.  Maybe a simple explanation of why oatmeal still cost what it always did and why meat is not cheaper.  He could go into quick details about how the previous administration and it’s abusive branches of non-elected regulators have made it very difficult for American farmers to produce meat.  Look at all of the animals that have been killed for supposed health reasons.  Don’t be repetitive.  Don’t talk down to people.  But I think there are answers that could be given and people would listen.

I don’t know what the venue with this would be.  I would say that the broadcasting companies would not be the right spot.  You don’t want to get into a situation where CBS is allowed to give equal time to the Trump haters.  You probably couldn’t use YouTube because they love to edit and block you.  I think of when we had the speeches around election time you could go to the networks and have them cutting away when you wanted to hear things and an analyzing things with their silly summaries, but you could also go to a White House feed that came directly to you.

Again, I’m not sure of the details of the technology, but I’m sure it could be worked out.

Talk to us.  Keep it short and sweet.  And make it honest, above all make it honest.

homo unius libri