He believed it attracted people looking for insurance money. There are people out there who are looking for deep pockets to sue. He figured if you looked rich, others might act on it.
He also didn’t really need it. In spite of the fact he did not do that kind of advertising he always had work. He had developed a reputation for quality. He kept busy by word of mouth, repeat customers and referrals. When the economy took a dip, and there was little work available, he was the one who got the call. There were a few days when we were not sure where we would work next week but something always turned up.
People who did the advertising were often out of work because in the final analysis they did not produce the kind of fruit that brought people back for more. Over time people know this.
The point here is, what kind of fruit does your life produce? Over time people get to know what your values are and what kind of product you produce. Times are hard right now. Sometimes the old principle of “last hired, first fired” is how it works. But sometimes it is the one who has been cutting corners, taking the long breaks and figuring no one would notice that gets the pink slip.
As Jesus said,
(Matthew 7:16 NASB) "You will know them by their fruits. Grapes are not gathered from thorn bushes nor figs from thistles, are they?What kind of fruit does your life produce?
homo unius libri