Opus 2025-061: Old and Unimproved

Advertisers and people who make products like to find ways to get attention and increase sales.  I always get amused at lemon drops saying that they are a fat free food.  Or how about oatmeal being gluten-free.  These are part of the definitions of what those foods contain.  I don’t need a special advertising for it.

Another technique they like is to announce that something is “New and Improved”.  Now the newness and the improved aspect is always questionable.  I would venture to guess that sometimes if they put 11 ounces of cereal in a box that used to contain 12 ounces they could say that this is new and improved because you will gain less weight by eating it.  Deception is deception.  Naïve is naïve.  Gullible is gullible.

There are many things that I don’t need to hear “new and improved” about.  I have done my due diligence.  I am ready to accept the judgment of my decisions.  One of those things is oatmeal.  I’ve gone through a long process of arriving at how I like to have oatmeal in the morning.  I’ve tried instant, quick, old-fashioned, older-fashioned, and steal cut.  I have followed directions.  I have been a maverick.  I have come to the conclusion that old fashion, basic as it is, cooked for six minutes instead of five, and not stirred after the initial dumping of the oats produces what I want for breakfast.

It doesn’t mean I’m against trying something new if it comes along.  Just don’t try to advertise it as being biodegradable or organic or Vegan or any of the other nonsense.  Also, you need to put it in a smaller package that it doesn’t cost me the down payment on a house just to try it out.

As a senior citizen, I’m a big endorser of old and not improved.

homo unius libri