Opus 2019-012: Headlines: I Didn’t Know Gillette Was Still in Business

I have avoided watching the much talked about ad from Gillette.  I have enough nonsense in my life to pollute my mind and raise my anger level.  Besides that it might trigger anxiety.

I have not bought a blade in years.  I have no idea what brand I bought.  All I can tell you was that it had three blades and was on sale at Costco.  Years ago I moved to an electric because I got tired of the nicks a blade gave. 

I don’t expect to buy any more blades.   My reason is that I now take a blood thinner and they recommend using an electric.  If I did change back I would try to avoid Gillette.

I think the ad was really trying to attract the metrosexual crowd.  The current cool look in the millennial age group is to appear to have gone three days without a shave.  They get that look with an electric, not a blade.  Maybe Gillette was trying to win over that crowd.  I also notice a lot more guys wearing beards than when I was young.  To a dwindling market they may have felt they needed to be extra virtuous.

My sympathy to the workers who will be looking for new jobs because of a loss of sales.  Maybe Schick is hiring.

homo unius libri