As I was parking I noticed a nutrition store sign: “We made it our mission to help you reach your goal”. Two smiling models were featured on the poster with bodies that require more than a few pills or supplements. I am insulted and rightfully so. The only way that statement makes any sense is if my goal is for them to make a lot of money.
We don’t understand the concept of mission any more. We are forced to come up with mission statements that are so long and complex that if anyone bothered to read them they would just scratch their heads and say, “Huh?” If a store doesn’t realize that part of their mission is to make a profit then they must be getting some kind of federal subsidy which I am paying for out of my taxes.
Think as you read or listen to advertisements. Feel the insult, not just the burn.
homo unius libri
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Comments are welcome. Feel free to agree or disagree but keep it clean, courteous and short. I heard some shorthand on a podcast: TLDR, Too long, didn't read.